SEPHORA

Conceptualized and produced compelling editorial for Sephora inside JCPenney 360º campaigns—executing clear, cohesive, on-brief copy for product, in-store, and digital projects.


PRODUCT

Naming and packaging for SiJCP exclusive Sephora Favorites.

#NOFILTER Selfie-Ready Essentials

#NOFILTER Selfie-Ready Essentials

THE STYLE EXTENDERS dry shampoo sampler

THE STYLE EXTENDERS dry shampoo sampler

GET GLOWING Restore Your Radiance with Essential Skin Brighteners

GET GLOWING Restore Your Radiance with Essential Skin Brighteners

LIP NUDE-IST lip sampler

LIP NUDE-IST lip sampler

BEAUTY UNMASKED Masking Must-Haves for Radiant, Renewed, and Refined Skin

BEAUTY UNMASKED Masking Must-Haves for Radiant, Renewed, and Refined Skin


IN-STORE

Marketing handouts.

2018.0331_wk11_Event_New + Trending Multi-Branded Event_Color_Side 1 copy.jpg
NEW AND TRENDING In-Store 5x7

NEW AND TRENDING In-Store 5x7

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NEW AND TRENDING, SKINCARE In-Store 5x7

NEW AND TRENDING, SKINCARE In-Store 5x7


Fixtures and 5x7s.

SEPHORA INSIDE JCPENNEY ENDCAP Moisturizer Tower

SEPHORA INSIDE JCPENNEY ENDCAP Moisturizer Tower


Audio recorded spots.

DIGITAL

Emails.

SEPHORA INSIDE JCPENNEY EMAIL No Brainer Day Campaign

SEPHORA INSIDE JCPENNEY EMAIL No Brainer Day Campaign

SEPHORA INSIDE JCPENNEY EMAIL National Compliment Day Campaign

SEPHORA INSIDE JCPENNEY EMAIL National Compliment Day Campaign


Online campaign landing pages.

DEFINE YOUR BOLD Sephora inside JCPenney Landing Page

DEFINE YOUR BOLD Sephora inside JCPenney Landing Page

DEFINE YOUR BOLD Sephora inside JCPenney, Category Landing Page - The Sunset Cheek

DEFINE YOUR BOLD Sephora inside JCPenney, Category Landing Page - The Sunset Cheek

DEFINE YOUR BOLD Sephora inside JCPenney, Category Landing Page - The Aquatic Eye

DEFINE YOUR BOLD Sephora inside JCPenney, Category Landing Page - The Aquatic Eye

DEFINE YOUR BOLD Sephora inside JCPenney, Category Landing Page - The Ombré Lip

DEFINE YOUR BOLD Sephora inside JCPenney, Category Landing Page - The Ombré Lip