SEPHORA
Conceptualized and produced compelling editorial for Sephora inside JCPenney 360º campaigns—executing clear, cohesive, on-brief copy for product, in-store, and digital projects.
Product
naming and packaging for SiJCP exclusive Sephora Favorites kits
#NOFILTER Selfie-Ready Essentials
THE STYLE EXTENDERS dry shampoo sampler
GET GLOWING Restore Your Radiance with Essential Skin Brighteners
LIP NUDE-IST lip sampler
BEAUTY UNMASKED Masking Must-Haves for Radiant, Renewed, and Refined Skin
in-store marketing assets
NEW AND TRENDING In-Store 5x7
NEW AND TRENDING, SKINCARE In-Store 5x7
In Store
fixtures and 5x7s
SEPHORA INSIDE JCPENNEY ENDCAP Moisturizer Tower
Audio
recorded spots
evergreen content
SEPHORA INSIDE JCPENNEY EMAIL No Brainer Day Campaign
SEPHORA INSIDE JCPENNEY EMAIL National Compliment Day Campaign
Site
campaign landing pages
DEFINE YOUR BOLD Sephora inside JCPenney Landing Page
DEFINE YOUR BOLD Sephora inside JCPenney, Category Landing Page - The Sunset Cheek
DEFINE YOUR BOLD Sephora inside JCPenney, Category Landing Page - The Aquatic Eye
DEFINE YOUR BOLD Sephora inside JCPenney, Category Landing Page - The Ombré Lip