SEPHORA
Conceptualized and produced compelling editorial for Sephora inside JCPenney 360º campaigns—executing clear, cohesive, on-brief copy for product, in-store, and digital projects.
PRODUCT
Naming and packaging for SiJCP exclusive Sephora Favorites.
#NOFILTER Selfie-Ready Essentials
THE STYLE EXTENDERS dry shampoo sampler
GET GLOWING Restore Your Radiance with Essential Skin Brighteners
LIP NUDE-IST lip sampler
BEAUTY UNMASKED Masking Must-Haves for Radiant, Renewed, and Refined Skin
IN-STORE
Marketing handouts.
NEW AND TRENDING In-Store 5x7
NEW AND TRENDING, SKINCARE In-Store 5x7
Fixtures and 5x7s.
SEPHORA INSIDE JCPENNEY ENDCAP Moisturizer Tower
Audio recorded spots.
DIGITAL
Emails.
SEPHORA INSIDE JCPENNEY EMAIL No Brainer Day Campaign
SEPHORA INSIDE JCPENNEY EMAIL National Compliment Day Campaign
Online campaign landing pages.
DEFINE YOUR BOLD Sephora inside JCPenney Landing Page
DEFINE YOUR BOLD Sephora inside JCPenney, Category Landing Page - The Sunset Cheek
DEFINE YOUR BOLD Sephora inside JCPenney, Category Landing Page - The Aquatic Eye
DEFINE YOUR BOLD Sephora inside JCPenney, Category Landing Page - The Ombré Lip