KAJA
Bite-sized beauty packed with Korean innovation: From bouncy blush to cushiony lip color, Kaja develops products to complement all skin tones—buildable, blendable formulas that flex to fit your shade and work to enhance (not cover up) what you’ve got.
BRAND LAUNCH
— RESPONSIBILITIES —
Created tagline
Wrote brand positioning
Managed editorial launch strategy
Developed brand messaging
Defined tone of voice
Ideated + executed 360° campaign copy
RESPONSIBILITIES
Led all editorial strategy and copy across consumer touchpoints, ensuring consistent cross-channel storytelling between IRL and digital experiences that include but are not limited to product development, product marketing, education, DTC, visual merchandising, PR, video, and more.
Tagline
That cute and catchy tagline? Yeah, that was me.
brand and new product taglines
Product
Products, not buzzwords, do the talking.
naming, packaging copy, and product toolkits
DREAM PUFF Radiant Mousse Primer
MOON CRYSTAL Sparkling Eye Pigment
MOON LIT moon crystal sparkling eye pigment duo
Video
Press play.
brand, p-page, and social scripts
Gifting
Show us what you got.
influencer boxes and inserts
ROLLER GLOW (LAUNCH) Influenster Box
MOON CRYSTAL (LAUNCH) Influencer Box Lookbook
BEAUTY BENTO, SHADE EXTENSIONS (LAUNCH) Influencer Box Lookbook
Digital
Left click, write click.
emails, banners, landing pages, etc.
KAJA LAUNCH In-Store Email Campaign
KAJA LAUNCH Paid Ad, Refinery 29 Takeover
Events
RSVP VIP.
gifting inserts, invites, backdrops, etc.
KAJA LAUNCH EVENT 5x7 Goodie Bag Insert
GALENTINE’S DAY EVENT Heart Melter Launch
GALENTINE’S DAY EVENT Heart Melter Launch, Lipstick Reading Card
In-Store
Let’s get visual (merchandising).
fixtures and displays
KAJA LAUNCH Sephora Branded Endcap
Credits
CREATIVE DIRECTOR Jeanne Kim
ASSOCIATE ART DIRECTOR Amanda Pike
SENIOR DESIGNER Carlos Yanguas
DESIGNER Kaley Rider