BARE ESCENTUALS
Collaborated closely with brand management, product development, and legal to write original, on-brief product names, shade names, and packaging copy for bareMinerals and Buxom.
Product
launch product positioning, name, and shades
PLUMPLINE Plumping Lip Liner
set names and packaging copy
KISS ME, IT’S MY BIRTHDAY 3-Piece Party-Perfect Collection, Exclusive to Ulta Set
LUSH LIPS & LASHES Bold Lipstick & Bestselling Mascara Duo, Exclusive to Sephora Set
DIGITAL
email and landing pages
