I DEW CARE

I Dew Care makes fun formulas that seriously work—smile-inducing K-beauty for her, him, they, everyone. The goal is to inject a little happiness into each person’s daily routine with bright packaging, quirky product names, and delightful textures. That’s #Skintertainment.

RESPONSIBILITIES

Updated the brand positioning and tagline. Led all editorial strategy and copy across consumer touchpoints, ensuring consistent cross-channel storytelling between IRL and digital experiences that include but are not limited to product development, product marketing, education, DTC, visual merchandising, PR, video, and more.