I DEW CARE
I Dew Care makes fun formulas that seriously work—smile-inducing K-beauty for her, him, they, everyone. The goal is to inject a little happiness into each person’s daily routine with bright packaging, quirky product names, and delightful textures. That’s #Skintertainment.
RESPONSIBILITIES
Updated the brand positioning and tagline. Led all editorial strategy and copy across consumer touchpoints, ensuring consistent cross-channel storytelling between IRL and digital experiences that include but are not limited to product development, product marketing, education, DTC, visual merchandising, PR, video, and more.
Tagline
brand and new product taglines
Product
naming, packaging copy, and product toolkits
STRAIGHT RADIATE Radiance Moisturizing Gold Gel Cream
Digital
banners, emails, landing pages, etc.
STRAIGHT RADIATE (LAUNCH) Ulta Brand Page Banner
Events
banner displays, invites, etc.
Gifting
influencer boxes and inserts
ICE CREAM COLLECTION (LAUNCH) Influenster box
Video
brand, p-page, and social scripts
In-Store
fixtures and displays
ICE CREAM COLLECTION (LAUNCH) Ulta Branded Tower
Credits
CREATIVE DIRECTOR Jeanne Kim
ASSOCIATE ART DIRECTOR Amanda Pike
SENIOR DESIGNER Carlos Yanguas
DESIGNER Kaley Rider