HI, I’m Meryl

A writer with an eye for design
(and the Photoshop skills to prove it).

BANANA REPUBLIC | SAN FRANCISCO, CA
EDITORIAL MANAGER
SEPTEMBER 2023 to present
Manage the concepting, pitch, and editorial execution of branded campaigns. Work collaboratively with integrated, growth, and retention marketing teams to oversee content development for conversion-driving storytelling.

POTTERY BARN | SAN FRANCISCO, CA
COPY MANAGER
SEPTEMBER 2021 to SEPTEMBER 2023
Led a team of eight, providing guidance and direction. Supervised workflow, process updates, cross-functional comms, and budgeting. Established product copy standards—optimizing on an ongoing basis.

QUAY | SAN FRANCISCO, CA
EDITORIAL + COPY MANAGER
JANUARY 2020 to SEPTEMBER 2021
Plan monthly and quarterly storytelling for cross-functional teams in the US, Australia, and the UK. Concepting and pitching campaigns, managing writers, and overseeing all copy across product, paid, PR, retail, video, and DTC.

SQUARETRADE, AN ALLSTATE COMPANY | SAN FRANCISCO, CA
COPYWRITER and CONTENT MANAGER
SEPTEMBER 2019 to JANUARY 2020
Developed copy for video, infographics, printed collateral, and digital assets for partners like Target, Wayfair, and more. Ideated themelines and proofed pitch decks. Created and curated a comprehensive library for all B2C/B2B content.

MEMEBOX | SAN FRANCISCO, CA
HEAD OF COPY
JUNE 2018 to AUGUST 2019
Shaped the tone of voice and brand guides for two private-label brands. Responsible for conceiving and executing all copy, ensuring strategic POV for product positioning and primary messaging of brand campaigns.

SEPHORA | SAN FRANCISCO, CA
WRITER
JUNE 2016 to JUNE 2018
Produced out-of-the-box editorial copy—clear, cohesive omni-channel creative that preserved the Sephora voice while weaving in messages that spoke specifically to the JCPenney client.

BARE ESCENTUALS | SAN FRANCISCO, CA
GLOBAL COPYWRITER
OCTOBER 2015 to JUNE 2016
Collaborated closely with brand management, product development, and legal to write original, on-brief product names, shade names, and packaging copy for bareMinerals and Buxom.

SEARS HOLDINGS CORP. | CHICAGO, IL
COPYWRITER
MARCH 2012 to AUGUST 2015
Worked on high-level content strategy for in-store pilot-programs within Sears and Kmart stores—collaborating with design and development teams to ensure consistent cross-channel copy.

JWC MEDIA | HIGHLAND PARK, IL
MAGAZINE EDITOR
MARCH 2011 to MARCH 2012
Concepted, wrote, researched, and edited features for print. Sourced and produced front-of-book spreads. Oversaw the online launch and content management of three publications.

B.A. JOURNALISM
Columbia College Chicago
Fall 2005 to Spring 2009